Founded in Shanghai in 2015, JAGA (Shanghai Yuexia Cultural Communication Co., Ltd.) is one of China's largest distributors of ACG merchandise — anime figures, plush, blind boxes, goods and every kuji line on the Chinese market.

At home, we serve more than 1,000 strategic retail partners across nearly 5,000 points of sale in China's tier-1 and tier-2 cities, powered by our self-developed SaaS ordering system with AI-assisted operations. Our flagship JAGA store sits inside the ByteDance (TikTok) headquarters commercial complex in Shanghai — where China's newest releases meet the public first.

As an official channel partner of the industry's leading brands — Bandai Namco Shanghai, POP MART, Alifish (Alibaba Group), bilibili, Yuewen and TianWen Kadokawa among them — we now bring the full breadth of China's ACG market to retailers worldwide, from a single set to full containers.