China's ACG market, delivered by one team

Founded in Shanghai in 2015, JAGA (Shanghai Yuexia Cultural Communication Co., Ltd.) is a B2B distributor of ACG merchandise — complete kuji sets, anime figures, plush, blind boxes and goods. We distribute 20+ official brand labels covering 100+ licensed IPs (11 labels and 47 IPs are featured on this site; the full catalog is shared with partners on request).

At home, we serve more than 1,000 strategic retail partners across nearly 5,000 points of sale in China's tier-1 and tier-2 cities, powered by our self-developed SaaS ordering system with AI-assisted operations. Our flagship JAGA store sits inside the ByteDance (TikTok) headquarters commercial complex in Shanghai — where China's newest releases meet the public first.

As an official channel partner of major labels — Bandai Namco Shanghai, POP MART, Alifish (Alibaba Group), bilibili, Yuewen and TianWen Kadokawa among them — we now bring the breadth of China's ACG market to retailers worldwide. For retailers, that makes JAGA a single anime merchandise supplier in China covering kuji, figures, plush and blind boxes — wholesale from Shanghai, from a first stock selection to full containers.