Kuji Wholesale: A Retailer's Guide to Kuji Draw Sets
If your customers love anime, kuji is the highest-energy product you can put on a shelf or a livestream. This guide explains what Ichiban Kuji is, how kuji sets work, why the format retails so well, and how to source kuji lines from China — from your first stock selection to full containers.
What is Ichiban Kuji?
Ichiban Kuji ("number one lottery") is the best-known kuji brand: a guaranteed-win prize draw built on licensed anime, game and character IPs. Every ticket wins a prize from a tiered lineup — A Prize, B Prize, C Prize and so on — and the customer who draws the final ticket in a set also claims the exclusive Last One prize. There are no losing tickets: every draw hands the customer a licensed product — which is why the format works at counters and on camera, wherever the destination market's prize-draw rules allow it.
In the China market, Ichiban Kuji is sold through official channels in China-market releases, alongside a fast-growing family of kuji labels created by China's own entertainment giants.
How does a kuji set work?
A kuji set is a fixed, sealed pool of tickets — commonly somewhere between 60 and 80, depending on the line — sold as one unit with every ticket included. Top tiers are usually figures; middle tiers bring plush, tapestries or glassware; base tiers cover badges, towels and art boards, so every draw pays off. The Last One prize is often an exclusive variant of the top figure.
Because the prize pool is finite and printed on the box, the draw is transparent: customers can see exactly what remains. That sealed, tickets-included format is the unit wholesale buyers purchase — and the reason the format works for in-store counters and livestream draw shops alike.
Why kuji works as a retail business
Three mechanics do the work. Excitement: every draw wins, so customers pull again and again, and a live audience pulls together. Margin flexibility: you can sell draws ticket by ticket, or break a set apart and shelve the tiered prizes individually — premium figures at accessible price points. Cadence: new waves release every week, giving your store a built-in reason for customers to come back.
Livestream draw platforms in Europe, North America and Southeast Asia run their entire business on this loop; anime retailers use kuji to refresh shelves faster than any other licensed category.
Beyond Bandai: China's 20+ kuji labels
China has built the world's fastest-growing kuji ecosystem. Alongside Ichiban Kuji and the original lines of BNTSH (Bandai Namco Shanghai Toys), the shelf now includes FUXION by POP MART, KOILAND by Alifish (Alibaba Group), bilibili's Cili-shang, Yuewen Goods, Tencent Video's Chaopinji and TianWen Kadokawa's Douni-shang — more than twenty labels in all.
The IPs run in two directions: Japanese classics in China-market releases — One Piece, Jujutsu Kaisen, Demon Slayer, Chiikawa — and Chinese original IPs such as Lord of the Mysteries, Link Click, Grandmaster of Demonic Cultivation, Heaven Official's Blessing, Arknights, Wuthering Waves and Genshin Impact. The Chinese originals are the differentiation play: titles with huge global fandoms that most overseas shops simply cannot source.
How to source kuji wholesale from China
Whatever supplier you choose, check four things: official-channel sourcing (authenticity you can defend), sealed sets with every ticket included, a release calendar synced to the labels' weekly drops, and full export documentation with each shipment.
With JAGA the path is short: email or WhatsApp us a brief introduction of your business; we reply with a stock selection — licensing territory, minimums and shipping confirmed per item; after your first stock order, your portal account opens for preorder planning. Samples go by air express, volume by consolidated air or sea freight; minimums vary by product, and kuji is sold as complete sealed sets. See how ordering works.
Start with a stock selection
A single stock selection is enough to test a line on your audience — and enough to see how the weekly cadence changes your store's rhythm. Tell us what you sell and where, and we'll reply within one business day.
Full-brand kuji vs Bandai Ichiban Kuji
Ichiban Kuji is Bandai's own draw brand — one label among many. China's kuji shelf also runs on full-brand labels such as FUXION by POP MART, KOILAND by Alifish and bilibili's Cili-shang, each with its own ticket counts, prize tiers and release calendar. Set sizes differ by line, and so does what is included: Last One and bonus prizes are part of some sets and sold separately in others — each release sheet states exactly what the sealed set contains, and the selection we send you confirms it per item.
China-region editions and overseas sourcing
Most licensed editions on China's shelf are produced under Mainland China licenses. Genuine product and licensing territory are two different questions: a set can be fully authentic yet licensed only for the China region — exporting it is then parallel trade, handled under the buyer's responsibility in the destination market. For each selection we state the product's origin and licensing territory; store-name authorization letters and upstream licensing documents are separate instruments, shared during due diligence for the specific products concerned.